Rare in the media, the Parisian director delivers In an interview given on the podcast Pause.
Man of the shadow of excellence, Jean-Claude Blanc comes out of his usual reserve. The director general of Paris Saint-Germain actually books and an interview provided on the podcast Pause , animated by Alexandre Mars. In office since the Qataris’ arrival on the banks of the Seine in 2011, the former president of the Juventus executive council voiced in particular QSI’s commitment and Qatar’s willingness to continue investing in Paris. «It is not without limits, it is treated as a strategic investment, just like they are in others. It is entirely driven by Nasser Al-Khelaïfi (the president of PSG). He is the one who imposes this. I think investing in football, he is the one who would speak better than me, but at the same time the passion, the interest for this sport as a fan at the media power that represents football», Points out the 59 -year -old manager.
To continue: “After all, I don’t want to do geopolitics with you, but I think that among the investments made, PSG are without a doubt in good shape, account for the formidable valuation that is that of the club today“, He notes, recalling that Paris Saint-Germain was bought for a sum of between 50 and 100 million euros 11 years ago and that it is today valued at between 3.2 and 3, 5 billion euros, with a turnover of 700 M against 90 at the time. «It was a club with medium structures in a flagship city. It has indeed become a world brand», He resumes.
I think the long -term desire to build in Paris has been stated several times by Nasser
It remains to be seen until the Emirates looks to continue to fill Parisian coffers, while some imagine a disengagement after the 2022 World Cup in Qatar. «We are in the process of building an absolutely extraordinary training center (…) which will be delivered in June 2023. An active reseller? I have zero indication in that sense. I think the long -term desire to build in Paris has been stated several times by Nasser”Hammer Jean-Claude Blanc. Parisian supporters can be calm… And Javier Tebas, continue to grog. Mr Blanc also believes that the dreams of some clubs, especially in Spain, of a closed Super League, will come true. «I don’t think it will happen again, even if some continue to ponder, to agitate a littleHe thinks, in support of the new Champions League formula. «It’s too late, the machine is too big, too slow, too efficient for something to replace“, He says, while Real Madrid, Barça or Juve still believe.
Meanwhile, PSG are continuing their mue, after the extension of Kylian Mbappé. That is the question of the revolution cet été sur les bords de la Seine. What role for Mr. White? «I do everything except manage the players, the coach and the sportsman’s daily routine, which is managed by the sports director”He explains. For what changes are expected, these are “be questioned to be sure there is the necessary energy in the reservoir to deliver the next season. With Nasser, in his attempt to adapt the organization after each season, we also know that stability is bound by results. Between adaptation, reorganization, stability, you try to find the right balance, as a company, unless you make this mechanic under the eyes of everyone permanently». First change of importance? Luis Campos ’nomination became Conseiller football in Leonardo’s place. Follow the choice of the coach.
Mbappé the patriot
One thing is for sure: Mbappé will be the party. And Jean-Claude Blanc believes in the patriotic discourse of No. 7 to justify his choice widely commented. «I think he is very sincere when he talks about this patriotic side that winning in France and Paris, it has a different flavor than winning in another club“, He declares, seeing”a very good signal»Pour the club. «We saw the immediate impact, everyone immediately projected into the next season and the following saying: “this team, which gives us a lot of emotions, often positive, sometimes negative, we are envious of the follow, love it and we will do great things together “.»
A team that will also support a certain Lionel Messi, snatched at Barça last summer to general surprise. «It was a very beautiful operation, a rather fluctuating operation, fast, an opportunity, a door that opened, Barcelona that could not sign with him, limited by its own league that put him constraints that he was convinced to be able to jump but who at the last moment does not rise, the player therefore becomes available and we are the fastest, most relevant to advance on this file», Decrypt M. Blanc.
Messi, a world icon of football who has just integrated his own brand inside this world brand that you are about to create
And add: “In parallel, a commercial project is being developed around its arrival, how to generate additional revenues with a player who must deliver performances on the field but who is a global icon of football and who comes from within this world brand. you are about to create. And how to get full “leverage” on this opportunity? I think we are pretty much right about the business party, brand development. Sa isang été très efficace sur l’opération. » Remaining on the field as well, Pulga had a relatively disappointing first season under the colors of PSG. To see if the next one will also be more satisfactory from a marketing and commercial point of view than in the green rectangle.