BASKETBALL: Sportsman chooses Elan Chalon to return to French basketball

The coq sportif, the equipment of the French team at the Olympic Games, has signed a 4 -year contract. This is the first time he will team up with a basketball club in France.

It is through the voice of Rémy Delpo, that Elan Chalon is happy to announce the signing of a partnership with his new equipment Le Coq Sportif which will be distributed by Ô Sports. A collaboration that will start in July 2022.

A big premiere in French Basketball, Elan Chalon will be the first Pro A / Pro B basketball club equipped by Coq Sportif. This collaboration will allow the 2024 Olympic Games partner brand to support a historic French basketball club in order to develop its specific range in our sport. L’Elan Chalon and working and collaborating with Coq Sportif and Ô Sports afin de designer des produits de haute qualité que l’on pourra retrouver en boutique.

With Coq Sportif, we are making the choice of an emblematic partner of French sport, a brand whose history is steeped in great moments that instills the values ​​of Olympism in its DNA. Since 1882, the reason for the Coq Sportif has resided in the proximity that the blue-white-red brand has created with its athletes and teams, a notion of closeness and family spirit that we share.
His commitment in favor of a durable and inclusive sport with a French territorial anchor surprised us.

Reaction by Rémy Delpon, director general of Elan Chalon

“We are flattered to have been selected by Coq Sportif to start their history in basketball. It is a brand with which we share the values, which will help us go even further in performance. We are very proud not only to wear their clothes but also to contribute to the development of their products. We thank them for this trust. We are also happy to collaborate with Ô Sports and its teams which will create a new dynamic and allow us to pass a cap in terms of merchandising. This partnership will be embodied by all the players, staff, collaborators to prove if necessary that Elan Chalon is an attractive club whose fans are at the center of the project. »


Coq Sportif and Elan Chalon announce a new partnership that will start in July 2022 for a period of 4 years. Coq Sportif is proud to be the official equipment of the club and to have Ô Sports by its side as the official distributor.

It all starts with a meeting. And in the first meetings it was obvious that the club and the brand shared common values ​​based on sharing, the proximity and power of a welded and inclusive team.
Coq Sportif and Elan Chalon are also joining their movement to go farther and it is for this that the staff will be an important partner to accompany the club in their ambition to reach Pro A. Both imprints of a strong history, Le Coq Sportif and Elan Chalon unite to vibrate together in the future.

Reaction of Mickaël Gélats, Sales Manager Sport Performance France at Belgium

“We are proud to announce this partnership with Elan Chalon, a major actor and historian of French Basketball since 1955, as well as the support of our distributor Ô Sports on this file.
With 140 years of history this year, we are invested in our mission to bring the French industrial know-how to the heart of the problems that our partners may encounter.
The research and development of products of our different ranges in our historic Romilly factories are the result of these exchanges that we have on a daily basis with our sporting entities.
After rugby, football, handball and volleyball, we have the will to develop collective sports through this Olympic discipline, which will lead us to the 2024 Olympics in Paris.

This results in continuity in our approach to business with our distributor Sports, with whom we are already working in depth qualitatively on a number of clubs, associations & sports disciplines.
At Le Coq Sportif, we think that all sports are major, that there are sports disciplines for all & that is why we are, today, the only French multisport brand, addressing all sports .
To conclude, we are going to put all the necessary energy to accompany Elan Chalon in his Pro A access strategy.
We will accompany them for the next 4 years in this sense. »


For more than 10 years, Ô Sports, an equipment specialist, accompanies clubs, communities and companies in their projects. Today, Team Ô Sports accounts with 2500 adhérents, including many professional clubs (Limoges CSP, Tarbes Gespe Bigorre, JL Bourg, Toulouse Métropole Basket, Rugby Club Vannes, US Montauban…) as well as amateur clubs of all the disciplines. With one of the most important product references that a contractor can offer, and its many services (such as its online stores, its hospitality, its proximity), the company is naturally positioned as a market leader.
Retrouvez Ô Sports on Facebook – Instagram –

Reaction by Pierrick Riche, Director General of Sports:

“We are proud to be associated with Elan Chalon, founded in 1955, a historic French and European basketball club. History will be written with the brand Le Coq Sportif for the next 4 seasons. The trust granted by the club until 2026 demonstrates a real interest in building a future at the height of their ambitions. Together, we will compile an ambitious roadmap in order to pursue the sporting recovery and expansion of the club in the national territory. Our teams are ready for this new challenge!
Thanks to the representatives of Elan Chalon as well as the rest of Team Le Coq Sportif for their trust. »

Leave a Comment